E-tail/online sales are very different from Brick and Mortar sales and require a different skill set. They are the closest thing to “Vendor Managed Sales” – where the vendor’s understanding of the platforms, the tools that drive relevance and sales, the pricing mechanisms, operational metrics and the daily analytics are the drivers of success. RSP Consulting brings that knowledge to vendors in this fast growing and critically important segment of the market, while also addressing any potential channel conflict issues.